Gerhardt International A/S:

When others stop, you keep running.

Brief
The competition's stiff in rotating punching tools for the label industry etc. In recent years, Gerhardt has launched a number of innovative products which reduce production costs and afford new business opportunities for label producers. The task was to introduce these products and brand Gerhardt.

Strategy
Create a figure which personifies the brand. The obvious approach was to use their technical director, who is especially known in the industry for his knowledge and insight. An effective PR strategy was drawn up aimed at achieving editorial coverage in international trade publications. The means were case stories which highlight Gerhardt's knowledge of solutions and products.

Solution
- Concept development
- Series of advertisements
- E-news
- PR
- Case stories

Developed in cooperation with Aro Mekker.