Nilfisk:
Sometimes it takes more than water.

Brief
Institutions, hospitals, supermarkets, industry etc. expect high standards when it comes to cleaning. However, a number of competitors are trying to convince the market that this can be achieved with water alone. But that's hardly ever the case. So, Nilfisk has launched a new product, Ecoflex, which combines green responsibility with effective cleaning.

Strategy
Point out the problem areas. Emphasise the product's flexibility and effectiveness. Create a style that highlights Nilfisk as the market leader.

Solution
- Concept development
- Concept folder
- Advertisements
- Direct marketing concept

Developed in cooperation with Aro Mekker.

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